CET President Steven Ma
The year 2024 has once again underscored the volatility and challenges of our world. Amid geopolitical upheavals, rapid advancements in AI, and escalating global conflicts, CET has navigated this era of complexity with unwavering resolve. Change, as we've learned, is the only constant. By confronting unforeseen challenges head-on, we've honed our agility, refined strategies, and uncovered innovative solutions. These trials have not only strengthened our resilience but also deepened our capacity to thrive in uncertainty.
CET's overseas sales team achieved remarkable growth in 2024, with a 9% increase in revenue and an 8% rise in profit, marking a significant leap from 2023. In an era of cutthroat competition, CET has distinguished itself through unparalleled product quality and cutting-edge technology, solidifying our leadership in the industry. By collaborating closely with global partners, we delivered more value to clients worldwide, fostering even greater mutual success. These achievements are the culmination of a decade-long commitment to brand excellence and innovation.
The term "Rat Race" has come to symbolize China's economic landscape in 2024. Over the past three decades, systemic reforms, technological breakthroughs, and demographic dividends have fueled unprecedented growth for businesses and individuals alike. CET's journey stands as a testament to this transformative era.
In today's rapidly evolving economy, only visionary enterprises thrive. Those that invest in R&D, prioritize sustainable partnerships, and contribute to societal progress will endure. CET proudly stands among these trailblazers. By relentlessly innovating, such as developing high-value products and fostering symbiotic ecosystems, we aim to help steer China's economic engine toward global horizons, expanding market share while advancing industry and society.
Let me emphasize, the “Rat Race” is not a compulsion but a choice – one that demands sacrifice, and one where true excellence transcends mere competition. It is born of passion, creativity and an unwavering commitment to value that is necessary to achieve success.
2024 tested CET's resolve. Early in the year, a CET branch faced existential financial risks. Yet, by September, resolved accounts receivable issues ignited a rebirth. By year-end, the subsidiary emerged as a top performer in both sales and profitability, embodying CET's resilience.
The journey—marked by setbacks, triumphs, recognition, and doubt—has fortified our confidence. These experiences remind us that challenge can be a catalyst for growth.
This year, CET unveiled groundbreaking solutions, including the industry's first integrated copier fusers and developer units, PCR dip-coating technology, and next-generation solid-state water foaming production lines. Advancements in fixing film-coating technology and mass production of double layer blades further position CET for sustained leadership over the next 3-5 years.
Over 28 years, every setback has strengthened CET's resolve, and every challenge has refined our resilience. As we approach our 29th anniversary, we stand ready to redefine possibilities in 2025. With courage and confidence, we'll embrace the unknown, knowing that every effort propels CET forward. Together, let us anticipate the magic of CET's 30th year and beyond.
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