On National Day, chairman and CEO Steven Ma led the senior managers of the Beijing head office on a trip. Ten in all, they went to Mount Tai, the foremost of the Five Great Mountains. While experiencing scenes of natural beauty, they also conquered Mount Tai with the spirit and ideas of China Eternal, giving perfect expression to the highest ideals of team collaboration!

They began the ascent at two in the morning of September 30. Supporting each other the entire way, they endured the arduous climb up the 7,000 stone steps. They experienced the hardship of “Mid-Heaven Gate,” the danger of the “Eighteen Bends,” the beauty of the “Heavenly Street,” and resistance from the piercingly cold pre-dawn wind at “Southern Heavenly Gate.” By four in the morning, all of them had reached the 1,545 meter-high peak of Mount Tai. There they recited Du Fu’s classic poem “When reaching the great peak, we hold all mountains in a single glance” and awaited the majestic, magnificent sunrise!