To boost the CET brand and sales, CET AME partnered with MAP, the designated CET distributor for Tunisia, who also leads CET's market expansion in the Ivory Coast through their affiliate, Printec.

On the morning of January 31st, at 3:30 AM, CET AME representatives Robin and Cynthia landed in Tunisia, where they were warmly received by Mr. Fethi Boudegga at the airport. Following a brief period of rest, they embarked on a 300km drive to Sfax, home to the MAP Sfax office and the hub of Sharp's operations in Tunisia. As the leading brand in the local market, Sharp commands a 35% market share.

The visit to Sfax was followed by a journey to Sousse, located 150km away, where they visited another MAP office. The two-day tour concluded with their return to the city of Tunisia, where Robin and Cynthia explored MAP's Sharp distribution warehouse and its consumables division.

On February 3rd, MAP hosted a seminar attended by 35 dealers. Kicking off at 10AM, Robin presented on behalf of CET, showcasing the CET factory, its product lines, and recent technological innovations, including Water Foam Rollers, Double-Layer Blades, and Polyurethane Paper Pickup Rollers. He also captivated the audience with insights into the CET Toner factory.

The trip to Tunisia garnered high praise from the local distributor and dealers. CET AME has set ambitious targets to double its sales in Tunisia by 2024. Through persistent effort and improved brand visibility, Robin and Cynthia are optimistic about reaching these objectives.